THE ATS TEAM COLLABORATES WITH NBC AND UNIVERSAL BRAND DEVELOPMENT TO LAUNCH — THE AMERICAN NINJA WARRIOR EXPERIENCE
Touring Obstacle Course and Live Event Based on Hit NBC Show Challenges Participants of All Ages to Test Their Own Ninja Skills
UNIVERSAL CITY, CA, MAY 22, 2017 – NBC’s “American Ninja Warrior” (ANW), the premiere obstacle course competition that’s revolutionizing sports entertainment, is coming directly to fans through an immersive live event experience geared for the whole family, it was announced today. Created in close collaboration with NBC, Universal Brand Development and The ATS Team, the specialists who design and build the obstacles and courses for the show, the American Ninja Warrior Experience will give kids and adults alike the opportunity, for the first time ever, to test their own Ninja Skills. Tickets for the American Ninja Warrior Experience will go on sale in June, with the first event scheduled for the fall of 2017.
Bringing together the show’s fan-favorite obstacles including, the Warped Wall, Quintuple Steps, Salmon Ladder and many more, the American Ninja Warrior Experience allows participants of all fitness levels to compete against friends and other athletes on a multi-stage adult open course. The best adult open course competitors can even earn a chance to run in the Pro Course Competition against the best Ninja Warrior athletes in the world. Pro-athletes also will be offering tips and tricks during adult workshops. And, event attendees will have the unique opportunity to be spectators and watch the best-of-the-best compete in pro-competitions.
Youth competitors will have a chance to get up-close and personal with professional athletes while they learn proper obstacle technique during one of the many workshops held throughout the day. Kids will also revel in the fun of competing on two youth open courses, which will feature smaller versions of the obstacles seen on TV with varying degrees of difficulties.
“We’re incredibly proud to announce our partnership with NBC and Universal Brand Development. Together, with a groundbreaking show, we will bring the American Ninja Warrior Experience to cities around the country and give people of all ages the chance to compete on the official obstacles from the show. This is set to be the quintessential fun, family friendly, ‘American Ninja Warrior’ fan festival that audiences have been asking for,” said Tom McCormack, Sr VP of Live Events at The ATS Team.
“Now in its ninth season, ‘American Ninja Warrior’ has become a national sensation, with millions of adults and children tuning in every week,” said Carol Nygren, Vice President Worldwide, Universal Brand Development. “The show inspires everyday people to test their own athletic abilities at home, and we’re excited to collaborate with The ATS team to build the American Ninja Warrior Experience for the fans, bringing some of the show’s most popular obstacles to participants of all ages and all fitness levels.
For additional information visit www.ANWexperience.com
About American Ninja Warrior
Now in its ninth season, American Ninja Warrior has become a national sensation with over 6 million people tuning in every week to watch incredible athletes and ordinary people alike challenge themselves mentally and physically on the most daunting obstacle courses ever seen on TV. The series has become a fan favorite for families and young adults spurning an entire athletic community to train year round for the show, build their own backyard courses and participate in American Ninja Warrior style competitions. Season 9 will air on June 10 on NBC.
About the ATS Team
The ATS Team is an international entertainment specialty company with offices in Los Angeles, Atlanta and London. Their work can be seen in 193 countries. With complete entertainment industry solutions they offer development, production services, set construction, challenge and stunt design rigging, underwater and high angle life safety, camera solutions, special effects, and staging/truss rentals for all aspects of live and pre-recorded productions. Current clientele includes Netflix, NBC, CBS, ABC, FOX, Hulu, Amazon, Disney, and many more.
About Universal Brand Development
Universal Brand Development globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development’s core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation (NASDAQ: CMCSA).